Rebranding
VAVA BLOOM
Brief
Relaunch/re brand Vava Bloom to women between the ages of 30-45 years old living in Soweto and increase sales via an online portal.
Problem / Insight
How can Vava Bloom help women think that it’s not only about the flowers but the value they add because currently, they feel uninterested in flowers?
Big idea: Flowers make the memory
Flowers make the memory, Assign values to flowers by linking them to something women hold dear/memorable.
Business to business mailer for funeral parlours.
Business to business mailer for hair salons.
This info-graph describes a 'strong silent type' of male and recommends a flower that suites his personality type.
This info-graph describes a 'forgetful type' of male and recommends a flower that suites his personality type.
This info-graph describes an 'always late' type of male and recommends a flower that suites his personality type.
